morrow x App Beat

Make music with friends

2020

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In today’s world, the youth are increasingly immersed in their digital realms, even amidst companionship. It’s a sight too common, yet it sparks a question: can we pivot this trend towards a more meaningful, shared experience?

We've won the European Design Awards with this concept.

App Beat
App Beat

Prototyping

In collaboration with our friends at Q42, we brought this prototype to life. And yes, the music you hear is really made by us.

App Beat is designed not just to engage but to inspire. This isn’t just any app; it’s a bridge to creativity, a conduit to collective music making. Picture this: a group of friends, each wielding their phone not as a distraction but as a musical instrument. Together, they’re not just hanging out; they’re jamming, perfectly in sync.

We use generative AI to create a style direction that will guide and inspire photographers. These are AI-generated photos. Our principles on the use of AI

App Beat
App Beat
App Beat
App Beat
App Beat

And of course if your friends are not there you can still produce music by yourself.

App Beat Solo
App Beat Solo
App Beat Solo

What rhythm will you bring to life? It’s more than just making music; it’s about crafting memories, shared moments of joy and creativity. Let’s turn screen time into tune time. Let’s make music, together.

Credits: Q42 (Development)


Site in het Nederlands

General contact info

hi@morrow.nl
+31 (0)10 846 6385
Schedule an introduction Call me back

For new business

Marten de Jongh Creative director

marten@morrow.nl
+31 (0)6 2727 3788

General inquiries

Frank van Leeuwen Head of agency

frank@morrow.nl
+31 (0)10 846 6385

Visit us
Westblaak 122A Rotterdam, The Netherlands
CoC: 82941513
VAT: 862664111B01