Our view on using Gen-AI in projects
It speeds up the inspiration process, and...
We do use Gen-AI (Generative AI) in projects as an end result. But before we do we check if it fits our principles. If any of these rules do not fit, then we don't use AI.
Creativity and originality
Use AI to enhance, not replace, human creativity, maintaining originality in your work.
Transparency and accountability Feels good
Clearly communicate AI’s role in your designs, and take responsibility for its output.
Factualnessy Fact check
When in search of information, always fact check its output.
Unbiased and inclusive Check
Ensure AI-generated designs are unbiased, and inclusive of diverse perspectives.
Privacy and security Check
Don’t use personal data and / or confidential information as input for public LLMs.
Use AI thoughtfully Yes!
Ensure human creativity, only use AI where it aligns with the ethical standards of the project.
Ethical AI training Check
Only make use of AI models that make use of ethically sourced training data.
Environmental responsibility Nature
Minimize AI’s environmental impact by using energy-efficient models.
Regulatory Compliance Check
Comply with all relevant laws concerning AI and monitor for changes.