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Every year, around 100,000 young people face online sexual abuse like sextortion, grooming, and unwanted sexting. The rise in these incidents is alarming. Stigma, guilt, and fear often keep them from seeking help.
As a user, you navigate through an artwork that comes to life.
At Morrow, we focus on ethics and co—creation. We talk directly with young people to find the best ways to address these sensitive topics. Our approach is all about open dialogue and co—creation, ensuring our projects resonate with the youth.
The art direction for this project was done by a 14-year-old boy. At the skatepark in front of our office, we conducted user tests to check if we were on the right track.
Awards
Met WTFFF!? hebben we in totaal 7 awards gewonnen en nog eens 2 keer genomineerd. Van de Lovie awards tot de Dutch Design Awards.
The result? A success! With an average engagement of over 10 minutes on our platform and millions of young people reached, WTFFF!? proves the power of youth—led innovation and the impact of listening to and empowering the younger generation.
Credits: Hack the Planet (development), Joep le Blanc (sound), Jonas Devacht (illustration), Willie Wartaal (voice) en Victim Support Fund (daring to take on a project like this)
