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Ultimaker’s brand now stands as a symbol for innovation in 3D printing, blending digital distribution with local manufacturing. It’s all about transformation — from a simple square to a perfect circle, mirroring the journey from idea to finished product. This visual metaphor, a nod to the printer’s build chamber, captures the essence of creation: endless possibilities starting from nothing.

3D printing is a journey from a pixel to a dot, from raw prototyping to a polished product.

The design strategy introduced unique infill patterns, each reflecting a specific printing technique. This approach not only highlights Ultimaker’s technical process but also infuses an artistic touch into the brand’s identity. It’s a celebration of the blend between function and form, where each pattern tells a story of precision and creativity.

With a dynamic identity at its core, Ultimaker’s branding is both consistent and flexible. It’scrafted to shine across different media, adapting to various needs while maintaining a coherent look.

