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Strategy and voice

Whether you’re looking to stand out in a crowded market or just want to build a dedicated customer base, we’ve got you covered.


Rebranding of the agency

WIP Tone of voice Visual identity Illustration Website


The #1 platform for cyclists

Case Brand strategy Visual identity Product design Motion design Website App

What we create...

Brand strategy

All about making sure your brand stands out from the rest and connects with your target audience. From defining your brand's personality to crafting your messaging, a solid brand strategy can take your business to the next level. So, if you wanna boss up your brand game, get yourself a tight brand strategy and watch your brand flourish.

Brand architecture

It's like building a dope-ass house, but for your brand. It's all about organizing your products and services in a way that makes sense to your customers and helps them easily navigate your brand. From creating a hierarchy of your offerings to developing a killer naming strategy, brand architecture can make your brand look fresh and fly. So, if you wanna level up your brand and keep your customers coming back for more, get yourself some tight brand architecture and watch your brand shine.

Customer journey

The road trip for your customers, from the first time they hear about your brand to the moment they make a purchase. It's all about creating a smooth and enjoyable experience for your customers, from start to finish. From building brand awareness to providing top-notch customer service, a tight customer journey can keep your customers coming back for more. So, if you wanna keep it real with your customers and show them some love, get yourself a solid customer journey and watch your brand grow.

Naming and voice

Naming and voice are crucial for your brand's vibe. Naming is all about giving your brand a catchy name that sticks in people's heads. Voice, on the other hand, is about how your brand talks and interacts with its audience. From creating a dope name that reflects your brand's personality to developing a voice that speaks to your target audience, naming and voice can take your brand to the next level. So, if you wanna keep it fresh and fly, get yourself some tight naming and voice and let your brand's true colors shine.

Sea Shepherd

For the ocean

Case Brand strategy Visual identity Content strategy Campaign strategy

The steps we take together.

01. Explore

In this phase, we're just trying to get a better understanding of the situation. We're not making any conclusions yet, we're just looking at what's already out there and asking questions to help us understand better.

02. Ideate

We're starting to brainstorm ideas for a solution. We're sketching them out so we can clearly explain our ideas to others and get their input.

03. Frame

We need to know all the limits and constraints, what's the move? How much dough do we got to work with? What's the end goal? And how much time we got to get this done? We need these answers before we can go full throttle and create the best solution possible, you feel me?

04. Create

It's time to bring our ideas to fruition by putting them on paper. We will design with precision and purpose, no half measures. Our approach is bold and straightforward, leaving no room for ambiguity. We will strive for the most effective and visually pleasing solution. No compromises.

05. Validate

We trust our instincts, but we also recognize the importance of testing to validate our assumptions and ensure that we are moving in the right direction. By gathering data and feedback, we can fine-tune our approach and make any necessary adjustments to achieve our goals.

06. Celebrate

Every project comes to an end. It's been a wild ride but we made it. This intensive process of working together with a killer outcome that works need to be celebrated, right? High five all around! Let's pop some champagne, cheers to a job well done!

We tackled this together with

Boombrush, Ultimaker, Qnoop, Dura Vermeer, Sea Shepherd, FinStack, Bit Academy, Nation.Africa, Pourify... and many more.

Say goodbye to a generic brand, let us elevate your strategy and voice!

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