In December 2021, we launched WTFFF!? — an interactive platform designed to educate young people about the dangers of online sexual abuse.
The challenge Morrow was set involved creating a digital ‘safe space’ where stories could be discovered and shared.
To ensure the message was heard loud and clear and to create engagement, Morrow was tasked with creating an information-sharing platform — somewhere to showcase peer—to—peer social media—style content that would resonate with the Gen Z demographic.
After research, interviews, and feedback sessions with victims and their peers, Morrow devised WTFFF!? a platform where victim stories could be heard (narrated by the victims themselves) and shared anonymously.
From a visual standpoint, Morrow created animated sequences and illustrations — to unite the stories thematically and encourage visitors to take a closer look.
With Hack the Planet, Q42, Jonas Devacht, Joep Le Blanc and Willie Wartaal.
Winner of a FWA and recognised by the Webby awards (The Oscars of the web) in the category “best user experience”.
Creating awareness around online sexual abuse
For the ocean