Based on the insights, we decided to focus on a social media-led campaign — comprising an Instagram page, a YouTube channel + series, an influencer campaign, and a PR campaign.
With the website’s aesthetic at the heart of the campaign we created an assets library: stylistic elements that can be pulled together in a playful way and used across different channels — including an ad campaign running on Instagram, YouTube, Snapchat, and Tiktok.
An experience with unacceptable online sexual behaviour as topic
Immersive storytelling experience